Customer Journey Flow — Free Alluvial Diagram Template
This Customer Journey Flow template uses an alluvial diagram to trace how prospects move from first touch through to conversion, showing the volume that flows along each path. The sample data follows 1,000 Organic visitors narrowing to 600 Trial signups, making the drop-off between acquisition and activation easy to read at a glance. It is a ready-made starting point for visualizing funnel stages, channel performance, and where customers leak out of your pipeline.
Open This Template in the EditorAbout This Alluvial Diagram Template
This Customer Journey Flow template uses an alluvial diagram to trace how prospects move from first touch through to conversion, showing the volume that flows along each path. The sample data follows 1,000 Organic visitors narrowing to 600 Trial signups, making the drop-off between acquisition and activation easy to read at a glance. It is a ready-made starting point for visualizing funnel stages, channel performance, and where customers leak out of your pipeline.
It's a ready-made Alluvial Diagram you can open and edit in seconds — replace the sample numbers with your own, restyle it, and download a publication-ready image, all free and in your browser.
Template Data
This template ships with the sample data below. Open it in the editor to swap in your own figures:
| Stage | Organic > Trial | Organic > Bounce | Paid > Trial | Paid > Bounce | Trial > Purchase | Trial > Churn |
|---|---|---|---|---|---|---|
| Organic | 1000 | 1000 | 800 | 800 | 1100 | 1100 |
| Trial | 600 | 400 | 500 | 300 | 450 | 650 |
When to Use This Template
- Growth and marketing teams illustrating how acquisition channels feed into trials and paid conversions
- SaaS founders showing investors the path from organic traffic to activated, paying users
- Analysts and consultants presenting funnel drop-off and channel mix in client decks and reports
How to Use It
- Open the template — click "Open This Template in the Editor" to load it with its sample data.
- Edit the data — type your own labels and values, or paste a column straight from a spreadsheet.
- Customize & export — pick colors, add a title, then download as PNG, SVG, or PDF. No signup, no watermark.
Frequently Asked Questions
Can I replace the sample Organic and Trial numbers with my own data?
Yes. Click Open in editor and edit the data table directly in your browser. Change the series labels, the flow values, and add more stages or channels, and the alluvial diagram redraws instantly. No signup is required.
Is this template free, and how do I save the finished chart?
It is completely free with no account needed. Once you have customized your customer journey flow, export it straight from the editor as a PNG, SVG, or PDF to drop into slides, reports, or your website.
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