Marketing Funnel Pyramid — Free Pyramid Chart Template
The Marketing Funnel Pyramid template visualizes how leads narrow across six qualification stages, from broad Awareness down to a final Purchase. The sample data shows 10,000 prospects entering at Awareness and dropping through Interest (6,000), Consideration (3,500), Intent (2,000), and Evaluation (800) to just 350 conversions, making each stage's fall-off instantly readable. It is a ready-made starting point for mapping your own funnel without building the chart from scratch.
Open This Template in the EditorAbout This Pyramid Chart Template
The Marketing Funnel Pyramid template visualizes how leads narrow across six qualification stages, from broad Awareness down to a final Purchase. The sample data shows 10,000 prospects entering at Awareness and dropping through Interest (6,000), Consideration (3,500), Intent (2,000), and Evaluation (800) to just 350 conversions, making each stage's fall-off instantly readable. It is a ready-made starting point for mapping your own funnel without building the chart from scratch.
It's a ready-made Pyramid Chart you can open and edit in seconds — replace the sample numbers with your own, restyle it, and download a publication-ready image, all free and in your browser.
Template Data
This template ships with the sample data below. Open it in the editor to swap in your own figures:
| Stage | Count |
|---|---|
| Awareness | 10000 |
| Interest | 6000 |
| Consideration | 3500 |
| Intent | 2000 |
| Evaluation | 800 |
| Purchase | 350 |
When to Use This Template
- Marketers presenting top-of-funnel to conversion drop-off in a campaign review or quarterly report
- Demand-gen and growth teams modeling lead qualification stages from Awareness through Purchase
- Founders and consultants illustrating a sales funnel in a pitch deck or client proposal
How to Use It
- Open the template — click "Open This Template in the Editor" to load it with its sample data.
- Edit the data — type your own labels and values, or paste a column straight from a spreadsheet.
- Customize & export — pick colors, add a title, then download as PNG, SVG, or PDF. No signup, no watermark.
Frequently Asked Questions
Can I change the stage names and numbers in this template?
Yes. Click "Open in editor" and edit the data directly, replacing the sample stages (Awareness, Interest, Consideration, Intent, Evaluation, Purchase) and their values with your own. You can add or remove rows, recolor each layer, then export the result as PNG, SVG, or PDF.
Is the Marketing Funnel Pyramid template free, and do I need to sign up?
It is completely free with no signup. Everything runs in your browser, so you can edit the data, restyle the pyramid, and download a PNG, SVG, or PDF without creating an account.
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