Ad Spend by Platform & Format — Free Marimekko Chart Template
This Ad Spend by Platform & Format template uses a Marimekko chart to break down an advertising budget across the channels where the money goes. The sample data ships with a five-platform mix — Google (120), Facebook (85), Instagram (65), LinkedIn (40) and TikTok (30) — so you can instantly see how spend stacks up before swapping in your own numbers. It is a fast starting point for visualizing where every marketing dollar lands across platforms and ad formats.
Open This Template in the EditorAbout This Marimekko Chart Template
This Ad Spend by Platform & Format template uses a Marimekko chart to break down an advertising budget across the channels where the money goes. The sample data ships with a five-platform mix — Google (120), Facebook (85), Instagram (65), LinkedIn (40) and TikTok (30) — so you can instantly see how spend stacks up before swapping in your own numbers. It is a fast starting point for visualizing where every marketing dollar lands across platforms and ad formats.
It's a ready-made Marimekko Chart you can open and edit in seconds — replace the sample numbers with your own, restyle it, and download a publication-ready image, all free and in your browser.
Template Data
This template ships with the sample data below. Open it in the editor to swap in your own figures:
| Platform | Ad Spend |
|---|---|
| 120 | |
| 85 | |
| 65 | |
| 40 | |
| TikTok | 30 |
When to Use This Template
- Performance marketers presenting a quarterly paid-media budget split across Google, Meta, LinkedIn and TikTok to their team or client.
- Agency strategists building a media plan slide that shows how proposed spend is distributed by platform and ad format.
- Founders and small-business owners deciding where to reallocate ad budget and needing a clear visual of current channel mix.
How to Use It
- Open the template — click "Open This Template in the Editor" to load it with its sample data.
- Edit the data — type your own labels and values, or paste a column straight from a spreadsheet.
- Customize & export — pick colors, add a title, then download as PNG or PDF. No signup, no watermark.
Frequently Asked Questions
Can I replace the sample platforms and spend numbers with my own?
Yes. Click "Open in editor" and edit the data table directly — change Google, Facebook, Instagram, LinkedIn and TikTok to your own platforms or ad formats, update the spend values, and add or remove rows. The Marimekko chart redraws live as you type, and you can recolor each segment to match your brand.
Is this template free, and how do I save or share the finished chart?
It is completely free with no signup. Everything runs in your browser, so your ad-spend data never leaves your device. When you are done, export the chart as PNG, SVG or PDF to drop into a deck, report or client proposal.
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